Fade Resistance

HP Premium Plus Photo Paper - professional - quality photos that capture memories for a lifetime*

Photography is a relatively young discipline - its history is brief in time but rapid in terms of technology developments and spread. Only 200 years ago, the discipline of photography consisted mainly of experiments conducted by specialists. As recently as 120 years ago, only the wealthy could afford family photos - average citizens allowed themselves the luxury of a photo only two or three times in a lifetime. Today, taking photos of one's family is a matter of course. Moreover, it is much easier to take photos today. With digital photography, people can print photos at home in all sizes any time they want.

Market requirements have changed in the past 20 years and people have become much more demanding of photography. Professional photographers - as well as private consumers - expect more of their photos than they did in the past.

Unique, patented technology in HP original supplies deliver impressive photo quality that lasts for a long time. Bright vibrant colours, deep, rich blacks and a high-gloss finish make HP digital prints look and perform as well as, or even better than, traditionally-processed photos.

What is fading?

Fading generally means the destruction of colourants. According to Henry Wilhelm, expert in image permanence research, it refers to "slow but steady processes that start immediately when the print is hung on a wall or placed in a frame on a desk". There are many factors that can induce fading, for example:

          • air (in particular pollutants like ozone)
          • temperature
          • light

For many types of photos, the most limiting factor in image permanence is light - with UV being its most damaging component.

* Please click here for more information about the Lightfade Performance of HP Premium Plus Photo Paper based on Wilhelm Imaging Research. (PDF**)